A tradition
English football became a tradition in Sweden after Lars-Gunnar Björklund had to abandon the program idea about English fox hunting in 1967 and realized that English football matches instead could be shown on Swedish TV on Saturdays. Since then, we have been eagerly awaiting the summers to pass quickly so that we can experience the tradition we have around the the Premier League start – to sit down and resume the betting routines when English football kicks off again.
From crackling radio back in 1934 to high-definition 89 years later
Stryktipset has been around for ages. In this campaign we portrayed all years Stryktipset has been central next to the football in every Swedish home.
Behind the Scenes
More work
Oddset – Who are you rooting for?Project type
Polarbröd – A simple sandwich for hard topicsProject type
IG – The Trading RingProject type
IG – No Toy ToolsProject type
Halebop – Unlock to unboxCampaign
Stryktipset – StryketkryssetProject type
Polarbröd – Simple Sandwich TributeProject type
Polarbröd – Sweden's Most Beloved BreadProject type
Oddset – Wake Up to the World Cup!Project type
Halebop – BopcastProject type
Trygg-Hansa – Trygghet för livetProject type
Oddset – Which is your second team?Project type
Oddset – Dreams of EuropeProject type
SVT – Vote with your heartProject type
Friends – Bullying Out of HomeProject type
Peak Performance – Catch the magic hourProject type
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