Can a new bread from the small family owned brand Polarbröd make a big splash? Absolutely, if you ask us! That's why we went all out and launched the new Norrlands-Leväjn just like Apple would launch a new iPhone. Like something Simply Breadtaking!
“We are all very proud of Norrlands-Leväjn. It’s something completely new in Polarbröd's range: an unsweetened bread baked with sourdough. To share this, we also need to be a bit extra brave in our communication and stand out more than we usually do."
– Jenny Jeppsson, Marketing Manager at Polarbröd.
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