IG is a global trading platform that remains relatively unknown in Sweden, where the local platforms Avanza and Nordnet together has 90% market share. To attract top traders and and highlight IG's more advanced trading tools, we launched a campaign where we turn the spotlight on the competitors' tools. Showcasing them as toys. Because IG is next level trading.
More work
Oddset – Who are you rooting for?Project type
Polarbröd – A simple sandwich for hard topicsProject type
IG – The Trading RingProject type
Stryktipset – A traditionProject type
Halebop – Unlock to unboxCampaign
Stryktipset – StryketkryssetProject type
Polarbröd – Simple Sandwich TributeProject type
Polarbröd – Sweden's Most Beloved BreadProject type
Oddset – Wake Up to the World Cup!Project type
Halebop – BopcastProject type
Trygg-Hansa – Trygghet för livetProject type
Oddset – Which is your second team?Project type
Oddset – Dreams of EuropeProject type
SVT – Vote with your heartProject type
Friends – Bullying Out of HomeProject type
Peak Performance – Catch the magic hourProject type
Torsgatan 2 - 11123 Stockholm - Sweden