Wake up to the World Cup!

The 2023 FIFA Women’s World Cup took place in Australia and New Zealand. Our goal was to motivate Swedish football fans to watch the matches, despite the early morning timings.

Star players as human alarm clocks.

Star players from the National Team, Kosovare Asllani and Fridolina Rolfö, took on the role of human alarm clocks in a Wake-up Service, ensuring Swedish fans didn’t miss the early matches.

A Wake-Up Service
across the platforms.

The campaign launched on digital channels during the championship. Online Video, Banners etc.

+68%

impressions

24 864

Wake-up calls

Behind the scenes

Creatives and director producing all the filmed and audio content in a small hotel room, within the two hour time slot we had with the players. Kindly asking them to take a seat in the bedside table and sound like an alarm clock.