The 2023 FIFA Women’s World Cup took place in Australia and New Zealand. Our goal was to motivate Swedish football fans to watch the matches, despite the early morning timings.
Star players from the National Team, Kosovare Asllani and Fridolina Rolfö, took on the role of human alarm clocks in a Wake-up Service, ensuring Swedish fans didn’t miss the early matches.
The campaign launched on digital channels during the championship. Online Video, Banners etc.
Creatives and director producing all the filmed and audio content in a small hotel room, within the two hour time slot we had with the players. Kindly asking them to take a seat in the bedside table and sound like an alarm clock.
Torsgatan 2 - 11123 Stockholm - Sweden