Born on April fools day twenty years ago as a digital production company, creating world class innovative campaigns.

Transformed in to a modern communications agency 9 years ago.

We are the people here. What they are, we are. What makes us unique is that for over two decades, we have always changed with time, the market's development, and society's changes. What has been constant is how we always build people.

Born on April fools day twenty years ago as a digital production company, creating world class innovative campaigns.

Transformed in to a modern communications agency 9 years ago.

We are the people here. What they are, we are. What makes us unique is that for over two decades, we have always changed with time, the market's development, and society's changes. What has been constant is how we always build people.

Born on April fools day twenty years ago as a digital production company, creating world class innovative campaigns.

Transformed in to a modern communications agency 9 years ago.

We are the people here. What they are, we are. What makes us unique is that for over two decades, we have always changed with time, the market's development, and society's changes. What has been constant is how we always build people.

Born on April fools day twenty years ago as a digital production company, creating world class innovative campaigns.

Transformed in to a modern communications agency 9 years ago.

We are the people here. What they are, we are. What makes us unique is that for over two decades, we have always changed with time, the market's development, and society's changes. What has been constant is how we always build people.

Born on April fools day twenty years ago as a digital production company, creating world class innovative campaigns.

Transformed in to a modern communications agency 9 years ago.

We are the people here. What they are, we are. What makes us unique is that for over two decades, we have always changed with time, the market's development, and society's changes. What has been constant is how we always build people.

Clients

Clients

Froosh

Global lead agency for the innovative smoothie brand owned by Fazer.

Lead communication agency for one of Sweden’s leading mobile operators

Client_logo_ Halebop

Lead communication agency for one of Sweden’s leading mobile operators.

Lead communication agency for one of Sweden’s leading mobile operators

Client_logo_ Trygg hansa

Lead communication agency for the iconic Swedish insurance company.

Lead communication agency for the iconic Swedish insurance company

Client_logo_ IQ

Lead communication agency for the IQ Initiative, an organization that works for a smarter approach to alcohol.

Lead communication agency for the IQ Initiative, an organization that works for a smarter approach to alcohol.

Client_logo_ SvS

Lead communication agency for the state-owned gambling company.​

Lead communication agency for the state-owned gambling company.

Client_logo_ SVT

Interactive advisory and preferred partner in the development of Melodifestivalen.

Interactive advisory and preferred partner in the development of Melodifestivalen

Client_logo_ Polarbröd2

Lead communication agency for Sweden's third largest bread producer.

Lead communication agency for Sweden's third largest bread producer

Redbull1
Lead communication agency for the Swedish market of Red Bull energy drinks.

FAQ

What do you mean by ‘Growing people and brands'?

It's the business we're in and what we offer. In an industry where well-being has often been overshadowed by delivery, we have always chosen to put people first. We believe that people who feel good and have their driving forces fulfilled perform the best. This is our absolute guiding principle. With that said, everyone here has sky-high ambitions. What talented person wouldn't choose to work at that agency, and what brand wouldn't want to work with these people?

It's the business we're in and what we offer. In an industry where well-being has often been overshadowed by delivery, we have always chosen to put people first. We believe that people who feel good and have their driving forces fulfilled perform the best. This is our absolute guiding principle. With that said, everyone here has sky-high ambitions. What talented person wouldn't choose to work at that agency, and what brand wouldn't want to work with these people?

What is your unique offering?

Is there any advertising agency that can claim to have a unique offering? A patented machine or secret formula? Maybe something that is formulated with social, simplicity, or creating real value, etc. But do they have a unique offering?

We are the people here. What they are, we are. What makes Perfect Fools unique is that over the past 20 years, we have always changed with the times, the market's development, and societal changes. What has been constant is how we always build people.

Is there any advertising agency that can claim to have a unique offering? A patented machine or secret formula? Maybe something that is formulated with social, simplicity, or creating real value, etc. But do they have a unique offering?

We are the people here. What they are, we are. What makes Perfect Fools unique is that over the past 20 years, we have always changed with the times, the market's development, and societal changes. What has been constant is how we always build people.

What competencies do you have?

We are a group of strategists, creatives, PR specialists, programmers, designers, and project managers who work together to make brands grow. If we lack any skills, we complement ourselves with someone from our global network of talents.

We are a group of strategists, creatives, PR specialists, programmers, designers, and project managers who work together to make brands grow. If we lack any skills, we complement ourselves with someone from our global network of talents.

Do you only do (crazy) one-off campaigns?

For several years, we have had the confidence to be the main agency for several well-known brands such as Svenska Spel, Trygg Hansa, Polarbröd, Halebop, and Red Bull. We have strategically and creatively worked to build and grow their brands in a long-term way with strong concepts. But with us, there is always a drive to do things in a different way, which sometimes can result in some odd solutions. However, these solutions are always in line with the long-term strategy.

For several years, we have had the confidence to be the main agency for several well-known brands such as Svenska Spel, Trygg Hansa, Polarbröd, Halebop, and Red Bull. We have strategically and creatively worked to build and grow their brands in a long-term way with strong concepts. But with us, there is always a drive to do things in a different way, which sometimes can result in some odd solutions. However, these solutions are always in line with the long-term strategy.

Are you a "digital agency"?

No, but that's where we come from. We were founded with a digital focus twenty years ago but have evolved over the years to now be a strategic and creative "lead agency" for different brands.

No, but that's where we come from. We were founded with a digital focus twenty years ago but have evolved over the years to now be a strategic and creative "lead agency" for different brands.

What types of clients do you work with?

Big or small, long-term or project-based. B2C or B2B. We are incredibly flexible and have no prestige when it comes to different types of collaborations or projects. As long as there is mutual respect. We will never compromise on putting people first.

Big or small, long-term or project-based. B2C or B2B. We are incredibly flexible and have no prestige when it comes to different types of collaborations or projects. As long as there is mutual respect. We will never compromise on putting people first.

Why are you called Perfect Fools?

We were founded on April 1st...

We were founded on April 1st...

Awards

"I don't mean to brag, I don't mean to boast
But we like hot butter on your breakfast toast."

I don't mean to brag, I don't mean to boast
But we like hot butter on your breakfast toast.

Wonder Mike - The Sugarhill Gang

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26
awards-logo-eurobest_03-1
17
awards-logo-lions_03
15
awards-logo-epica
5
awards-logo-webby_04
3
awards-other_04
48

Wrong or no access token.

Perfect Fools

Torsgatan 2
11123 Stockholm
Sweden

New biz

Klas Lusth (CEO)
klas@perfectfools.com

Ann Ystén (CEO)
ann@perfectfools.com