"Ha så kul!" (Have fun!) is a brand new concept for Svenska Spel Casino, the digital casino from Swedens state-owned gambling company. With "Ha så kul!", we shift away from industry-standard loud messaging and intrusive bonuses to focus on warmth, humor, and welcoming entertainment. That means turning life’s boring delays into lighthearted breaks. So if a bear happens to block the entrance to your tent and you’re stuck inside, just relax and have some fun with us instead.
"We want to offer real entertainment. In a category where everyone is shouting, we choose to speak with warmth, humor, and a heavy dose of self-awareness. It's about respecting the recipient's time and turning different moments into something enjoyable"
Thomas Bertilsson, Brand Manager at Svenska Spel Casino.
When you are down, we pick you up
Developed alongside sister agency Tre Kronor Media, the integrated strategy ensures the campaign's creative ideas and media placements trigger when everyday downtime occurs.
More work
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Polarbröd – Simple Sandwich TributeProject type
Polarbröd – Sweden's Most Beloved BreadProject type
Oddset – Wake Up to the World Cup!Project type
Halebop – BopcastProject type
Trygg-Hansa – Trygghet för livetProject type
Oddset – Which is your second team?Project type
Oddset – Dreams of EuropeProject type
SVT – Vote with your heartProject type
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Get in touch!
New biz enquires
klas@perfectfools.com
General
info@perfectfools.com
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López de Hoyos 135 - 28002 Madrid - Spain