A podcast entirely made of regular people’s phone calls.
Bopcast is a one of a kind podcast where anyone who wanted to could become the podcaster. All you needed was a phone and a friend willing to talk to you – Halebop did everything else. The call was recorded, cut together with other calls into a podcast episode, uploaded to Swedens biggest media platforms and then marketed by Halebop.
Podcast episodes
Just enter Bopcast.se and write the number to the friend you want to have a phone call with. Then a call is created for you to join that is recorded, cut, and then released as part of an episode of the Bopcast podcast. Uploaded and ready on all of Swedens biggest media platforms.
Campaign Ads
The campaign was marketed via OLV, OOH, SoMe, Audio.
72M
impressions
5,5M
reach
51 203
minutes streamed
44%
After the campaign, 44% of the target audience responded that Halebop takes social responsibility to a big or great extent.
More work
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Halebop – Unlock to unboxCampaign
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Polarbröd – Simple Sandwich TributeProject type
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Oddset – Wake Up to the World Cup!Project type
Trygg-Hansa – Trygghet för livetProject type
Oddset – Which is your second team?Project type
Oddset – Dreams of EuropeProject type
SVT – Vote with your heartProject type
Friends – Bullying Out of HomeProject type
Peak Performance – Catch the magic hourProject type
Get in touch!
New biz enquires
klas@perfectfools.com
Join us
work@perfectfools.com
General
info@perfectfools.com
Torsgatan 2 - 11123 Stockholm - Sweden