Bopcast is a one of a kind podcast where anyone who wanted to could become the podcaster. All you needed was a phone and a friend willing to talk to you – Halebop did everything else. The call was recorded, cut together with other calls into a podcast episode, uploaded to Swedens biggest media platforms and then marketed by Halebop.
Just enter Bopcast.se and write the number to the friend you want to have a phone call with. Then a call is created for you to join that is recorded, cut, and then released as part of an episode of the Bopcast podcast. Uploaded and ready on all of Swedens biggest media platforms.
The campaign was marketed via OLV, OOH, SoMe, Audio.
After the campaign, 44% of the target audience responded that Halebop takes social responsibility to a big or great extent.
Torsgatan 2 - 11123 Stockholm - Sweden