Life gave you lemons? Try to get three in a row and have some fun, then. Or come to Svenska Spel Casino where you can turn unexpecded, boring downtime into playtime!
With “Ha så kul!” (Have fun!), Svenska Spel Casinos first external communication in seven years, we shift away from industry-standard loud messaging and intrusive bonuses to focus on warmth, humor, and welcoming entertainment.
"We want to offer real entertainment. In a category where everyone is shouting, we choose to speak with warmth, humor, and a heavy dose of self-awareness. It's about respecting the recipient's time and turning different moments into something enjoyable"
Thomas Bertilsson, Brand Manager at Svenska Spel Casino.
When you are down, we pick you up
Developed alongside sister agency Tre Kronor Media, the integrated strategy ensures the campaign's creative ideas and media placements trigger when everyday downtime occurs.
More work
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IG – The Trading RingProject type
IG – No Toy ToolsProject type
Stryktipset – A traditionProject type
Halebop – Unlock to unboxCampaign
Stryktipset – StryketkryssetProject type
Polarbröd – Simple Sandwich TributeProject type
Polarbröd – Sweden's Most Beloved BreadProject type
Oddset – Wake Up to the World Cup!Project type
Halebop – BopcastProject type
Trygg-Hansa – Trygghet för livetProject type
Oddset – Which is your second team?Project type
Oddset – Dreams of EuropeProject type
SVT – Vote with your heartProject type
Friends – Bullying Out of HomeProject type
Peak Performance – Catch the magic hourProject type
Get in touch!
New biz enquires
klas@perfectfools.com
General
info@perfectfools.com
Regeringsgatan 109 - 11139 Stockholm - Sweden
López de Hoyos 135 - 28002 Madrid - Spain