September 1, 2021

See You On Saturday Again!

For the 21/22 season we’ve revamped the classic See You On Saturday-song, and this time Timo Räisänen has been passed the torch. His new version has brought new life to the classic.

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September 1, 2021

The Tradition Continues

Thankfully, the Swedish summer is quite short, which means the Premier League is back! No wonder Sture gets poetic. See You On Saturday again!

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June 5, 2021

Bullying doesn’t take summer holiday

On monday all adults will be exposed to bullying. The bullying that goes on on children’s phones, that adults never get to see.

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January 25, 2021

Prix d’Amérique

Prix d’Amérique is the largest and the most important trotting race in the world. It’s crazy, prestigious, fun, exciting.

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December 16, 2020

Christmas Carol Commentary

The 26th of December, known as "Boxing Day", is a traditional day of football in Great Britain. The whole family gather to watch teams from the Premier League and The Championship play eachother.

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December 15, 2020

Shortlisted x2

We're happy, proud and excited to be shortlisted in 100-wattaren together with Stryktipset and Halebop.

Stryktipset is shortlisted in the "Long term branding" category and Halebop is shortlisted in the "Consumer Multi" category with the campaign <3 Regn.

We're all feeling lucky to be working with clients like these!

October 13, 2020

Nature or nurture?

What determines if you become a successful athlete? Is it your DNA? The environment you grow up in? Or does practice make perfect?

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October 7, 2020

Blurred (guide)lines

Even though Sweden has managed to stay relatively open this past six months, there's been clear guidelines and recommendations on how to behave in order to stop the spread of covid-19.

But when we drink alcohol, these guidelines become somewhat blurry, and we are much more likely to forget to follow them. Together with our client IQ we wanted to remind people that it's still just as important to practice social distancing and wash our hands when we're having drinks with some friends.

To really get the message through, we made a pastiche of the guideline-communication that the Swedish authorities have used to inform the public and backed the campaign with a national survey on alcohol and carelessness in the times of corona.

September 21, 2020

Vive le PIX!

We are helping our client Svenska Spel Sport & Casino to enter the horse betting market and launch their new sub-band Svenska Spel Trav & Galopp, offering betting on Swedish, French and other international horse racing. By collaborating with the French betting company PMU, Swede’s will now be able to bet on Europe’s biggest horse races and betting pools for the first time ever.

For the launch campaign, we’re highlighting the new betting product “PIX!” - a fun and easy way to discover the new horses and races. And we’re doing it all en français! In the campaign, the French aren’t as thrilled about the news. And who could blame them, now that Swede have access to their races and pools?

September 10, 2020

Introducing: Stryktipset League

Since the 1930's, hundreds of thousands of Swedes have made it a ritual to submit their pool betting coupons every Saturday, picking the correct outcome on a coupon featuring 13 English football matches. The ritual is also known as Stryktipset.

Together with our client Svenska Spel Sport & Casino, we created the platform Stryktipset League. Now you’re able to create and join leagues to challenge friends, co-workers or other Stryktipset-fans all over Sweden on who’s the main expert on English football.

Join at

Perfect Fools

Torsgatan 2
11123 Stockholm

New biz

Klas Lusth (CEO)

Ann Ystén (CEO)