September 27, 2023

IG Wants to Attract New Traders – Showcases Competitors’ Tools as Toys

IG, a global trading platform, is launching a new campaign aimed at attracting traders from competitors and possibly raising a few eyebrows.

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August 9, 2023

Introducing the “In Ear Festival” for Halebop

We’re excited to unveil our most recent collaboration with Halebop. For those who won't be in Gothenburg for the Way Out West festival, we've created a special offer that brings the festival vibes right to Halebop customers headphones.

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July 14, 2023

Svenska Spel launch wake-up service together with the national team

Football fans can now start the day when Sweden plays World Cup games with a personalized wake-up call from Sweden's national team players

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July 14, 2023

New campaign for Skansen, Under the Surface initiative

Perfect Fools creates a groundbreaking update to a Swedish radio tradition: the Sea Report (Sjörapporten) for Skansen.

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June 19, 2023

Cannes Lions nomination for Perfect Fools and Friends!

Our anti-bullying initiative has earned a nomination at the world's most esteemed award show in the Outdoor category.

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May 24, 2023

Faktum’s real sellers have gotten 109 clones in a new campaign

Now, Faktum seller Eija and her colleagues have been cloned into 109 versions of themselves. On digital screens throughout Gothenburg and Malmö

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May 3, 2023

Halebop celebrates freedom of speech in a completely new type of podcast

In the campaign for the mobile operator Halebop, we are releasing the world's first podcast featuring Swedes' phone calls.

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April 10, 2023

Perfect Fools once again shortlisted in the One Show

We're thrilled to announce that our innovative project "Dreams of Europe" has been shortlisted for the highly prestigious One Show award.

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March 29, 2023

Perfect Fools launches the world’s shortest game show for Oddset

The show is a full-length program lasting 20 to 30 seconds. A classic quiz show, where former world-famous football stars compete against each other.

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March 22, 2023

Perfect Fools creates this years campaign for Guldägget

This year, Perfect Fools is responsible for the campaign for Sweden's most prestigious advertising industry award, Guldägget.

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Perfect Fools

Torsgatan 2
11123 Stockholm

New biz

Klas Lusth (CEO)

Ann Ystén (CEO)