November 23, 2022

Oddset encourages Swedes to find their second team in this year’s World Cup

There are a lot of Swedes out there who, in one way or another, have a connection to one of the 32 countries participating in this year's World Cup - a country they can cheer for now that Sweden is not participating.

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November 1, 2022

Skellefteå AIK raises jersey to honor the supporters

Oddset and the SHL team Skellefteå AIK launch campaign to pay tribute to those who really make a difference at home games – the fans.

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October 10, 2022

Perfect Fools creates anniversary film for Friends

As bullying increases, so do the need for the adult world to do more, which the anniversary film The Conversation highlights. The message? Always listen and act, no matter who you are or who the child is.

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September 28, 2022

Svenska Spel: now it (kinda) doesn’t matter who wins

Now it no longer matters which team wins. That's the gist of Svenska Spel's new sports game "Fullträff" and its first campaign, which they hope will pique the interest of sports players and supporters.

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September 1, 2022

Sweden has no national dish – Polarbröd wants to change that

This year Polarbröd celebrates its 50th anniversary. An anniversary that the venerable bread producer is celebrating by campaigning for the classic and loved smörgåstårta (the sandwich layer cake) to become Sweden's official national dish.

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August 30, 2022

Jureskogs turns silage bales into plant-based burgers

Jureskogs has always been associated with high quality meat and burgers. Now they highlight their plant-based burgers by re-dressing common silage bales into giant plant-based burgers.

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June 27, 2022

Visit Estonia and Perfect Fools dares you to “Cancel your plans”

Visit Estonia is now launching the cancellation site, which rewards anyone who dares to cancel their plans.

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May 22, 2022

Klas Lusth is the new CEO of Perfect Fools

Ann Ystén has decided to leave the firm and will be succeeded by Klas Lusth, former Executive Creative Director.

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April 5, 2022

Europatipset opens the restaurant Tretton Rätter

This spring, a football experience out of the ordinary will be on the menu when Europatipset opens a pop-up restaurant and invites you to a Sunday hangout with football profiles and top-class fixtures.

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February 9, 2022

Junior Designer

If you are a budding designer with an interest to work and grow in all things design for brand, tech, product and the virtual world, come join our team at Perfect Fools, and work in our multi-competent, friendly and ever-flourishing family.

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Perfect Fools

Torsgatan 2
11123 Stockholm

New biz

Klas Lusth (CEO)

Ann Ystén (CEO)