March 22, 2023

Perfect Fools creates this years campaign for Guldägget

This year, Perfect Fools is responsible for the campaign for Sweden's most prestigious advertising industry award, Guldägget.

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February 24, 2023

Immersive audio experience created with AI gets football fans dreaming of victory

The service consists of 32 AI-generated radio commentaries, each 9 hours long, that allow football supporters to dream about how their team wins the cup and secures a place in European play.

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January 27, 2023

Polarbröd launches new concept; a grand tribute to a simple sandwich.

Polarbröd launches its new concept "Helt enkelt" by lowering the demands of everyday life.

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January 24, 2023

Tradingplatform IG creates a ring to immortalize the top traders’ annual graphs

Trading platform IG wants to attract high-profile traders. We created a competition where traders compete. Three winners will be awarded the Trading Ring, embossed with their annual graph.

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November 23, 2022

Oddset encourages Swedes to find their second team in this year’s World Cup

There are a lot of Swedes out there who, in one way or another, have a connection to one of the 32 countries participating in this year's World Cup - a country they can cheer for now that Sweden is not participating.

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November 1, 2022

Skellefteå AIK raises jersey to honor the supporters

Oddset and the SHL team Skellefteå AIK launch campaign to pay tribute to those who really make a difference at home games – the fans.

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October 10, 2022

Perfect Fools creates anniversary film for Friends

As bullying increases, so do the need for the adult world to do more, which the anniversary film The Conversation highlights. The message? Always listen and act, no matter who you are or who the child is.

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September 28, 2022

Svenska Spel: now it (kinda) doesn’t matter who wins

Now it no longer matters which team wins. That's the gist of Svenska Spel's new sports game "Fullträff" and its first campaign, which they hope will pique the interest of sports players and supporters.

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September 1, 2022

Sweden has no national dish – Polarbröd wants to change that

This year Polarbröd celebrates its 50th anniversary. An anniversary that the venerable bread producer is celebrating by campaigning for the classic and loved smörgåstårta (the sandwich layer cake) to become Sweden's official national dish.

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August 30, 2022

Jureskogs turns silage bales into plant-based burgers

Jureskogs has always been associated with high quality meat and burgers. Now they highlight their plant-based burgers by re-dressing common silage bales into giant plant-based burgers.

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Perfect Fools

Torsgatan 2
11123 Stockholm

New biz

Klas Lusth (CEO)

Ann Ystén (CEO)