Perfect Fools has develop a new creative concept launching across all Nordnet markets: Sweden, Denmark, Norway, and Finland.
The first campaign introduces a fresh approach to financial communication, focusing on making saving both inspiring and enjoyable – encapsulated by the concept of “sparglädje,” or the joy of saving.
“Saving is often presented as a rational, responsible thing to do – something every financially sensible adult should prioritize. But by focusing solely on the practical aspects, we tend to overlook how fun and rewarding saving can actually be. Learning about stocks and funds makes it even more exciting,” says Desiré Engström, Copywriter at Perfect Fools.
Drawing inspiration from the retail world, the team at Perfect Fools aimed to simplify Nordnet’s offerings while making saving more appealing.
A central element in the campaign is a Nordnet-turquoise box. By presenting stocks and funds in a tangible, recognizable format, the concept creates a distinctive and engaging visual identity.
“Communicating financial and digital products can be challenging, as there’s often no physical product to anchor the message. With this solution, we’ve found a way to make Nordnet’s offerings more tangible while lowering the barrier to entry, inspiring more people to explore saving in stocks and funds,” explains Nayeli Kremb, Creative Director at Perfect Fools.
The box is showcased in environments and expressions inspired by retail, positioning saving as a meaningful alternative to shopping and consumption.
“Many people enjoy shopping for the short-lived satisfaction it provides. With our new concept, we aim to show that saving can be just as exciting – if not more so. Learning about stocks and funds, watching your money grow, and seeing new opportunities unfold is a lasting, thrilling experience,” says Jeremy Phang, Creative at Perfect Fools.
The campaign will run across TV, outdoor, and digital channels, with Nordnet hoping the new approach will make saving more desirable and accessible to a broader audience.
“This concept is a way for us to strengthen our position in the Nordics and challenge expectations around saving. We want to do something different – something inclusive and curious that brings a smile to people’s faces. By making saving and investing joyful and approachable, we take an important step toward making stocks and funds more accessible to everyone,” says Jeanette Eliasson, Nordic Marketing Manager at Nordnet.
Launching in late December across the Nordics, the campaign marks the start of a long-term effort to reshape how people perceive saving and investing in stocks and funds.
