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Innovation strikes twice: Awarded at Guldägget and The One Show

When data meets creativity, magic happens. And apparently, the juries agree. We’ve had an incredible run with our latest project for Svenska Spel and Oddset, picking up a Gold in the Innovation category at Guldägget and being …
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A brand-new concept born from integrated creative and media: How we cut through the noise for Svenska Spel Casino

When a brand-new creative concept and media strategy are developed side-by-side under the exact same roof, you get communication that doesn't just shout louder—it hits smarter. For Svenska Spel Casino’s first external campaign in …
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Perfect Fools launches new Pan-Nordic concept for NLTG: “Holidays You Don’t Want to Leave”

On Boxing Day, Perfect Fools rolls out a brand-new communication universe for Nordic Leisure Travel Group (Ving, Tjäreborg, and Spies). With humor, high relatability, and desperate attempts to avoid checking out, we are breathing …
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Making Waves: Perfect Fools launches new protein water brand

Perfect Fools has taken a holistic approach to launch "Wave"—a new functional drink that brings the relaxed, sun-drenched vibes of 1950s surf culture to the protein aisle. In a category often dominated by clinical …
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Perfect Fools wins new Nordic assignment for NLTG

Nordic Leisure Travel Group (NLTG), the largest travel group in the Nordics, has chosen Perfect Fools together with Danish agency Robert/Boisen + Like-Minded for a long-term Nordic assignment covering the brands Ving, Spies, and Tjäreborg.The agencies will jointly be responsible for …
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Perfect Fools joins forces with Tre Kronor Media and Making Science Group

Tre Kronor Media has acquired a majority post in Perfect Fools. Just like Tre Kronor Media, we are now proud to become part of Making Science Group – a global leader in digital marketing, martech, AI, …
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New campaign tracks coach Hallam’s pulse live

For the 2025 Ice Hockey World Championship in Stockholm, Svenska Spel Sport & Casino, in collaboration with Perfect Fools and media partner Tre Kronor Media, is bringing fans closer to the action than ever …
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Perfect Fools becomes creative partner for Fotografiska’s global social media presence.

The internationally acclaimed museum Fotografiska has chosen Perfect Fools as a strategic and creative partner to strengthen its presence on social media and build brand awareness worldwide. Fotografiska was founded in 2010 and has …
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Perfect Fools unveils first campaign for Nordnet – Celebrating the Joy of Saving across the Nordics

Perfect Fools has develop a new creative concept launching across all Nordnet markets: Sweden, Denmark, Norway, and Finland.. The first campaign introduces a fresh approach to financial communication, focusing on making saving both inspiring …
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Perfect Fools and Oddset celebrate progress in sports and betting with new campaign

Perfect Fools has developed an exciting new campaign for Svenska Spel’s brand Oddset, bringing humor and a touch of nostalgia to the conversation about progress in sports and betting. Titled “Everything Wasn’t Better Back …

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