The internationally acclaimed museum Fotografiska has chosen Perfect Fools as a strategic and creative partner to strengthen its presence on social media and build brand awareness worldwide.

Fotografiska was founded in 2010 and has since expanded to become a global network of modern photo museums, with locations in Stockholm, Berlin, Shanghai, Tallin and soon Oslo. Fotografiska is world-leading in photographic and visual art, but also offer a full experience beyond. Fotografiska has created a unique platform where art meets contemporary debate and innovative experiences.

Perfect Fools will be responsible for strategy, content creation and management of Fotografiska's global social media channels to drive engagement and attract visitors to the museum's international locations. The assignment aims to strengthen Fotografiska's global presence and create a unified but locally relevant communication in the different markets.

– "Fotografiska has a fantastic ability to combine contemporary art with a strong narrative and a unique visitor experience. Our task will be to extend that experience to digital channels and create a presence in social media that engages both current and future visitors. To be able to work with such a visually and conceptually strong brand is a dream for a creative agency. Our goal is to create content that not only attracts attention, but also reinforces Fotografiska's identity and role as a global cultural player", says Klas Lusth, CEO of Perfect Fools.

– "We want to inspire people all over the world through powerful images and stories. Perfect Fools has shown an impressive understanding of how we can create greater impact in social media and we are looking forward to our collaboration", says Shailyn Shah, Global Social Media Director at Fotografiska.