Svenska Spel selects Perfect Fools for dual Creative and Media strategy leadership

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Svenska Spel Sport & Casino has been collaborating with Perfect Fools as its advertising agency since 2017, and now chooses to also place its media buying with the agency as part of Perfect Fools’ new offering PWRD By Tre Kronor Media.

"Our decision to utilize Perfect Fools' expanded media services is a strategic move to strengthen our market presence and efficiency. We find the offering exciting and see clear synergies with the solution that has been presented. We now look forward to the innovative and targeted campaigns this partnership will result in," says Martin Nordenhem, Chief Marketing Officer, Svenska Spel Sport & Casino.

This new chapter in the collaboration between Perfect Fools and Svenska Spel Sport & Casino, which already spans over seven successful years, is not just a continuation but an evolution of an already fruitful relationship. This new initiative for a fully integrated advertising and media agency responsibility under the Perfect Fools banner is a further step towards their joint ambition to try new things and improve together.

"Svenska Spel Sport & Casino choosing our new offering confirms the value of our integrated model and our ability to provide comprehensive strategic and creative solutions that meet today’s complex market needs with creativity at the core," says Klas Lusth, CEO, Perfect Fools.

"This merger of services is not only a sign of innovation within the industry but also a milestone for us at Tre Kronor Media. Uniting our strengths with Perfect Fools opens up new dimensions of advertising and media strategies that will benefit Svenska Spel Sport & Casino in ways previously not possible," says Niclas Fröberg, CEO, Tre Kronor Media | a Making Science Company.

Through this development, Perfect Fools PWRD BY Tre Kronor Media takes comprehensive responsibility by offering Svenska Spel Sport & Casino a combination of creativity and media strategy. The collaboration led by Perfect Fools leverages people, skills, and tools from both organizations to create fully integrated teams and solutions, aiming to streamline processes and maximize the impact of market investments.

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