Svenska Spel launch wake-up service together with the national team

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Football fans can now start the day when Sweden plays World Cup games with a personalized wake-up call from Sweden's national team players - Kosovare Asllani and Fridolina Rolfö will serve as your live alarm clocks.

As the Football World Cup kicks off on July 20th, held this year in New Zealand and Australia, Swedish fans face the challenge of early match starts due to the time difference. Svenska Spel's Oddset saw this as an opportunity to launch a classic wake-up service, ensuring that as many Swedes as possible rise in time to support their heavily favoured national team in the tournament. Fans can book a time to be woken up by the national team players at

"The Football World Cup always generates excitement. However, this year's championship is a little different, with most matches taking place at night or early morning, in the middle of the Swedish summer holidays. We were delighted when the national team players agreed to help us wake the Swedish people from their summer slumber," says Ken Söderqvist, Brand Manager of Oddset, Svenska Spel Sport & Casino.

The campaign and service are brought to life by Perfect Fools, featuring not only the service itself but also videos where national team players Fridolina Rolfö and Kosovare "Kosse" Asllani act as human alarm clocks.

"It was incredibly fun to work on this with the national team players. Hats off to both Kosse and Fridolina for their enthusiasm, willingness to be enclosed in a bedside table, and for proving to be natural talents in acting. Remarkable!" says Desiré Engström at Perfect Fools.

The Football World Cup takes place from July 20 to August 20. Wake-up calls can be booked at

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