June 10, 2020

It’s raining Gig

We teamed up with our client Halebop and singer Daniela Rathana to create this year's "sommarplåga" - a new version of the classic tune 'Regn hos mig'.

Why? Well the Swedish summer is not all sun and fun. There are more than a few rainy days where we spend our time inside. So whenever it rains this summer - Halebop will give you free gigs to surf for.

May 11, 2020

Say hello to Tobias!

Tobias Brandt, the new Strategy Director at Perfect Fools, is in the office! Well, technically we’re not working at our regular office right now, but Tobias is taking on the role of leading and developing the strategic work of Perfect Fools from his home office. Tobias joins us from Grow, where he served as Head of Strategy. He has over 15 years of experience from developing and commercially activating brands with a digital core.

“Today it’s probably more important than ever to be able to combine quick and creative solutions with a clear and long-term positioning of a brand. That’s why I feel so excited to contribute with my deep and wide experience of brand strategy to Perfect Fools. It’s a place where innovative ideas, that can quickly become reality, are being produced daily” says Tobias.

Ann, our CEO, is very pleased with Tobias choosing to join Perfect Fools.

“Even if the circumstances are special, we’re almost overly excited to welcome Tobias to Perfect Fools. With his background as Head of Strategy at one of Sweden’s most successful brand development agencies, and with his long experience of developing both brands and organizations, he’s the right person to lead and develop our strategic department. We have grown from being one of the world’s sharpest digital production agencies to become one of the most awarded communications agencies in Sweden, without giving up our digital DNA. Tobias is the perfect fit for the role as he has a unique combination of both strategic and digital competence. Seeing him joining the agency is a dream come true” says Ann.

April 1, 2020


The covid-19 virus has had a devastating impact on society since its outbreak. As local small businesses are among those who are hurting financially, we created the non-profit initiative kvarterskompis.se to make it easier for people to financially support them.

As a small business owner, it's easy to register your Swish number using the platform and it's just as easy for people to locate their favorite local café, bar, store etc. and send them a donation using Swish. Every penny will, of course, go directly to the businesses.

Please #supportyourlocal in this crisis. They need us!

January 16, 2020

Shortlisted in One Show

The new decade is off to a great start with Grönborg Live being shortlisted x4 in the One Show.

Cross you fingers for our own special virtual sports anchor to pick up a pencil in one, some, or all of the categories: Branded Entertainment, Social Media, Film and IP & Products.

December 19, 2019

Awarded in Spinn and 100-wattaren

We are all happy, proud and excited that "Grönborg Live" received two Spinn awards and a 100-wattare!

A big thanks to the juries, our friends at Oddset and, of course, to (the real) Rikard <3

Learn more about the case here.

October 25, 2019

Nominations for Grönborg Live

"Grönborg Live" is nominated in three categories in Spinn and in one category in 100-wattaren.

Although the Swedish ice hockey head coach Rikard Grönborg may have come up short in this year's World Championships, his virtual clone still have a chance at winning some medals.

Watch the case film and cross your fingers for us and our friends at Oddset - Svenska Spel Sport & Casino on November 28 when the winners are announced.

May 20, 2019

We’re introducing the world’s first virtual sports anchor

In "Grönborg Live" we've digitally cloned Sweden's ice hockey head coach and equipped him with AI, writing a new chapter in TV history.

Read more

March 22, 2019

Let’s put all eggs in one basket!

We're eggstatic to be nominated x3 in Swedish Guldägget (The Golden Egg awards)!

Read more

March 13, 2019

Going for gold!

We’re happy to share that we’ve been nominated in several categories in the competitions Guldnyckeln and Gyllene Hjulet. Read more

March 13, 2019

A new Lööf in our Fool’s garden

Let us introduce our new colleague Johan Lööf, our new perfectly foolish producer here at Torsgatan 2. Read more

Perfect Fools

Torsgatan 2
11123 Stockholm

New biz

Klas Lusth (CEO)

Ann Ystén (CEO)