We’re excited to unveil our most recent collaboration with Halebop, the immersive "In Ear Festival". For those who won't be in Gothenburg for the beloved Way Out West festival this summer, we've designed an experience that brings the festival vibes right to their headphones.
Spanning August 10-12, the In Ear Festival will feature exclusive live broadcasts from chosen artists and stages at Way Out West. Through our crafted concept, listeners can dive into the ambiance of Slottsskogen's front row, wherever they might be.
Emma Craig, Head of Halebop, shared her vision, "We care about giving our customers the best possible summer given their circumstances. With In Ear Festival, we want to make one of Sweden's most popular festivals accessible to those who can't be in Gothenburg in mid-August."
Those diving into this unique digital experience will receive a tailored box, containing a festival wristband, a mobile phone of their choice, and solar-powered headphones by Urbanista. The artists, selected from the Way Out West lineup, will be announced in early July, with further reveals as we approach the festival start.
Tapping into the emotional landscape of summer and live music, this initiative seeks to diminish the omnipresent FOMO (Fear of Missing Out). "We know many suffer from FOMO, especially during the summer. That's why Halebop wants to remove the restriction of attending the physical festival and give our customers the chance to wander, lay on the beach, or have a picnic while listening to their favorite artists directly from this summer's hottest stages," Emma Craig elucidated.
The In Ear Festival is available exclusively to Halebop customers who opt for a mobile phone with 20GB or more. To step into this redefined musical journey, swing by inearfestival.se.
Your summer soundtrack just got a whole lot more interesting.