Perfect Fools once again shortlisted in the One Show

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We're thrilled to announce that our innovative project "Dreams of Europe" has been shortlisted for the highly prestigious One Show award in the Radio & Audio category. This category celebrates excellence in sound design, voice acting, music, and storytelling in radio advertising, and we're honored to be recognized for our work.

"Dreams of Europe" is a campaign we created for Svenska Spel, a betting company, with the aim of delivering a unique and memorable experience for sports fans. Our campaign consists of 32 AI-generated radio commentaries, each of which runs for a whopping 9 hours, giving football enthusiasts the chance to imagine how their team can win the cup and secure a spot in European play.

Our campaign showcases the immense potential of AI in generating massive amounts of content in record time. The AI-generated commentaries have around 2.9 million words and 17,280 minutes of audio content, an incredible feat that would have been impossible for human copywriters and voice-over actors to produce within the given timeframe. To bring the AI-generated content to life, we used text-to-speech synthesis, resulting in 32 audio tracks that are 540 minutes long, equivalent to a good night's sleep.

As an agency that is committed to creativity and innovation, we're proud to be shortlisted for this prestigious award. The One Show is a global award that recognizes excellence in creativity and innovation across the advertising industry, and we're honored to be considered. The winners of the One Show will be announced on May 19th, 2023, at a grand event in New York, and we'll be crossing our fingers until then!

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