The fool entertains. The fool challenges. The fool tells the truth. The fool laughs at himself. The fool is wise. The fool can’t be ignored. The fool rules!

Perfect Fools is an award-winning international digital creative agency. We build innovative brand conversations that captivate stakeholders, challenge expectations and get results. It all comes down to our secret family recipe combining wily strategy, bright ideas, geek-approved technology, delicious design, an obsession with craftsmanship and even a dose or two of dumb luck for good measure. We call it Fool Power.

Our (Digital) World View

The world wide web is less than 6000 days old, and has already impacted or even transformed just about every aspect of the world we live in.

And, guess what, we ain’t seen nothin’ yet: the rate of change, of invention and innovation, and the rate at which people embrace all of these is increasing exponentially. So the degree of change we saw in the first 6000 days we should expect to see again in the next 3000…and so on.

This pace of change presents glorious opportunities for some, and mortal threats to others.

For people and businesses with open minds, skill, a degree of willingness to take risks, and the ability to act fast, this rapidly-evolving landscape will be like a candy-store of possibility.

For people and businesses favouring stability, predictability and the comfort of the ‘known’, well, you’re in for an interesting few years.

All those belonging to the former group, however, will find Perfect Fools a happy place to be.

Who are we

Nakedly and unashamedly….technology geeks. We are obsessed with the power and potential of digital technologies, and their ability to create joyful, highly-engaged relationships between brands and their consumers.

How and where we do things

We have made a conscious decision to center our production capability in Stockholm: the pace of learning and technological adoption demanded by digital production is better addressed in a single location than several. It also enables us to run our production resource more efficiently which, if you’re a client, is A Good Thing. And the resource that we’ve built here is widely acknowledged as a powerhouse of digital creativity and execution.

Equally, we want to be informed and inspired by cultures and business environments outside of Sweden, hence our beachheads in Amsterdam and New York. Our people in these offices are gifted digital thinkers and creators, who work with European and North American clients to craft approaches to digital challenges and opportunities, all the way through to final production. And they work as long-term partners to their clients, with a deep interest in their client’s brands.

How to use us

Our roots are in digital production – making things in the digital world – and from these roots have sprung a world-class ability to create and manage a brand’s existence online.

We are happy to work on a project or specific-campaign basis, but believe that the interactive world is more and more about journeys, on which a brand’s online presence evolves continuously and rapidly. A little like painting the Golden Gate Bridge: once you get to the end, you begin again.

For this reason, our preference is to work in ongoing partnership with our clients, skipping down the digital highway together, hand-in-hand, whistling a merry tune. Well, something like that.

What we expect from ourselves, and what you should expect from us

Expertise. Perfect Fools are experts in interactive marketing. Many of us talk and write on the subject both locally and internationally, and we are led and owned by folks who’ve been working in this space since day one. But also…

Freshness. We are a young company, richly populated with young people with even younger mindsets, many of them graduates of the renowned HyperIsland digital academy here in Sweden.

Creativity. We’re consecrated to it, and to the virtuous circle that links old-school, concept-led creativity and (very) new-school technological possibility.

Problem-solving. We admit it: we’re born tinkerers. Give us a problem, and we will find not just a solution, but a breathtakingly new solution.

Reliability. Since production is in our DNA, we do things on-time and on-budget. We’re also happy delivering on tight deadlines. And when we say we’ll do something, amazingly enough, we do it.

Technology. Not for its own sake, but for the possibilities it affords. And, occasionally, because it’s cool and unexpected. Because that’s what a lot of people now expect.

Honesty. We treat our clients and suppliers well. We keep our word and don’t cheat people. And we wash our hands after visiting the bathroom, mostly.

Humility. We work as a team, taking and giving praise and criticism with (almost) equal delight.

Fun. We are ISO 90016 rated for ‘Having A Good Time Whenever and Wherever We Can’.