Perfect Fools has developed an exciting new campaign for Svenska Spel’s brand Oddset, bringing humor and a touch of nostalgia to the conversation about progress in sports and betting. Titled “Everything Wasn’t Better Back …

We're thrilled to share that Magnus Ivansson - the brains behind the multi-award winning campaign The Swedish Number - is joining Perfect Fools this September to add his copywriting expertise to our growing creative department. …