Our team at the Stockholm office is incredibly proud to share that Perfect Fools, a Making Science company, has been selected as the new creative partner for Elon. Elon is one of the Nordic region's leading retail chains for home appliances and consumer electronics.
This win means the Making Science Group now takes a comprehensive, holistic approach to Elon's communications.With Tre Kronor Media already handling the media assignment, our agencies are joining forces to offer a seamless chain of strategy, creativity, and media. The primary goal is to drive business growth for Elon in a highly competitive market through a strengthened brand and impactful communication at every stage of the customer journey.
A Single Point of Contact
Elon currently boasts hundreds of stores across the country alongside an extensive digital presence. To support this vast network, our new partnership relies on an integrated model where brand communication and the total consumer experience are unified under a shared strategic leadership.
By bringing together the creative expertise of Perfect Fools and the media prowess of Tre Kronor Media under the Making Science Group umbrella, we provide Elon with a single point of contact for the entire collaboration—spanning strategy, creation, media planning, and MarTech. This approach solves a common industry problem where creative work often lives in isolation from media execution and technology.
While Making Science leverages a vast international MarTech infrastructure and global reach, it is the close-knit collaboration within our team at the Stockholm office—where experts work side-by-side every day—that allows us to pair internationally recognized creativity with deep media competence.
Challenging the Industry Status Quo
Thomas Karlsson, CMO at Elon, noted why the integrated approach was key to their decision: "We sought a partner who could take genuine holistic responsibility and challenge the status quo in a rapidly changing industry. Perfect Fools demonstrated impressive strategic and creative heights. But the decisive factor was how naturally they, together with Tre Kronor Media, connect the creative process with media and MarTech. This gives us a single, highly potent point of contact for all our communication."
Klas Lusth, CEO and Executive Creative Director at Perfect Fools, shared his excitement regarding the new collaboration: "Gaining this trust from Elon is fantastic proof that the market demands our way of working. We always lead with our strategic and creative edge, but we have built a model where we truly integrate the idea with media and MarTech on a fundamental level. Because we share the same home as Tre Kronor Media within the Making Science group, we have a unique shortcut to various competencies, saving the client time on coordinating multiple partners. We have all the specialist expertise behind us to deliver world-class results, but it is our ability to make it an integrated whole that will create solutions that make a real difference for Elon's business."
The partnership begins immediately. Our team at the Stockholm office is already hard at work shaping the strategic and creative guidelines for Elon's upcoming communications.
