Last year 10% of Sweden downloaded the app and voted with their hearts.  Now this years update of our beloved app for Melodifestivalen and SVT is available and ready for the first Mello show …

We just can’t get enough of Melodifestivalen. But who can these days, right? Tallink Silja, being a Melodifestivalen sponsor this year, asked us to help them activate their sponsorship in a new innovative way. …

We are super excited about our nomination in “100-wattaren” - an advertising competition that awards communication with proven results. Our nomination is for the app “Vote with your heart” for client SVT/Melodifestivalen in the …

We’re thrilled to share that we just won a gold in the Svenska Designpriset, a contest celebrating the very best design in communication. Our app for SVT and Melodifestivalen was praised by the judges …

We’re happy to announce that Emil Jonsson is joining us as an art director. Emil will report to creative director Klas Lusth and be sprinkling conceptual magic on all of our shiny new business …

We’re delighted to share our first campaign in a series of collaborations with Swedish pharmacy Kronans Apotek. (more…)

Think you know ‘The Rules’? Think again. Single life in Sweden is no longer what it was. Dating apps have turned the tables on the usual rituals of Nordic love. (more…)

We're thrilled to share that Magnus Ivansson - the brains behind the multi-award winning campaign The Swedish Number - is joining Perfect Fools this September to add his copywriting expertise to our growing creative department. …

At Cannes Lions this year there was a sense of creativity under threat with tech talk dominating the agenda from VR and AI to IoT and drones.  But technology is the medium not the …

We're delighted to announce that Rasmus Bjurström will be joining this August to bolster our creative and strategic offering. Bjurström joins us from OMD Sweden where he was Creative Director; presiding over brands like PepsiCo, …