We’re delighted to share our first campaign in a series of collaborations with Swedish pharmacy Kronans Apotek. (more…)

Think you know ‘The Rules’? Think again. Single life in Sweden is no longer what it was. Dating apps have turned the tables on the usual rituals of Nordic love. (more…)

We're thrilled to share that Magnus Ivansson - the brains behind the multi-award winning campaign The Swedish Number - is joining Perfect Fools this September to add his copywriting expertise to our growing creative department. …

At Cannes Lions this year there was a sense of creativity under threat with tech talk dominating the agenda from VR and AI to IoT and drones.  But technology is the medium not the …

We're delighted to announce that Rasmus Bjurström will be joining this August to bolster our creative and strategic offering. Bjurström joins us from OMD Sweden where he was Creative Director; presiding over brands like PepsiCo, …

We’re proud as punch to say that we’re going to be working in collaboration with Stockholm’s Stad this year, as part of their Stockholm Open initiative. (more…)

We’re excited to launch our first campaign with Urbanears since announcing our partnership back in March. Urbanears is putting sweat in the spotlight, with limited-edition headphones up for sale drenched in the sweat of …

Good times, we just won a Webby for Best in Retail 2016 with Peak Performance!  

We’re thrilled to announce we were rewarded with a golden egg at Guldäggsgalan for our Peak Performance campaign, Catch Magic Hour. (more…)

Super excited to announce we'll be the new communication partner for Kronans Apotek! In a highly competitive retail industry we are looking forward to deliver differentiation through new and innovative ways of communicating this respected …