We’re excited to launch our first campaign with Urbanears since announcing our partnership back in March. Urbanears is putting sweat in the spotlight, with limited-edition headphones up for sale drenched in the sweat of inspiring movement-makers from fashion, music, and sport.
The Limited Sweat Edition is made in collaboration with seven stand-out individuals from music, sport, and fashion, who’ve each been given their own Hellas headphones from the Urbanears Active collection to wear during the workout of their choice.
Three of these special editions were created by running coach Knox Robinson, dancer ‘WilldaBeast’ Adams, and musician Amanda Bergman, who can be seen sweating it out in the Mojave Desert in a short film available at www.urbanears.com/sweat.
Also putting their sweat-soaked headphones up for sale are British singer V V Brown, American plus size model Barbie Ferreira, German fashionista Bonnie Strange, and French DJ and entrepreneur Nadege Winter.
Each pair of Hellas headphones is sealed in a bag post-workout, signed and labeled with the details of the sweat-session. Buyers are given the choice to either keep the headphones as a collectors item, or pop open the bag and put them back into use— which isn’t as disgusting as it sounds thanks to Hellas’ washable headband and ear cushions.
The first Limited Sweat Edition headphones went on sale on the 27th May, and sold out in just a few hours at urbanears.com/sweat. Additional pairs will be released at regular intervals in the weeks to follow. All profits go to each influencer's chosen charity.