We're delighted to announce that Rasmus Bjurström will be joining this August to bolster our creative and strategic offering. Bjurström joins us from OMD Sweden where he was Creative Director; presiding over brands like PepsiCo, Orkla, Disney, Carlsberg, Asics and McDonalds.

This year his #BikeMyTights campaign for Pierre Robert bagged a host of awards - a Gold at the Festival of Media Awards for ‘Best Use of Mobile’; a ‘Promo & Activation’ Golden Hammer Award; and a Silver ‘Campaign of The Year’ Stockholm Media Week Award.

Prior to this Bjurström was the CDO for OMG working with both OMD and PHD across all teams and clients. He's also held the position of global partnership director at Hyper Island. Some of his clients were JWT, Svensson, Dentsu, D&AD and IKEA. He continues to steer Hyper Island’s Digital Business programme committee.

Rasmus will report to our CEO Ann Ystén and sit on the agency management team.  He will work with all our clients, lead the agency’s strategy team and evolve our media offering across all consumer touch-points. Together we will develop new strategic tools and processes together with the existing creative and technical teams.

Rasmus comments: “I collaborated with Perfect Fools during my time at Hyper Island and felt the team was bold yet understands how to deliver solutions for business problems using technology. I love non-linear thinking and when there’s friction, there is dynamics, and with that comes greats ideas, services or products.

“When people ask me what I do for a living, I tell them that I’m a creative strategist - kre-teg in Swedish. I combine that beautiful madness, which is the Hyper Island in me, with the more operational and strategic side which was enhanced by my time at OMD working with media and communications.”

Ann Ysten, our CEO, adds: “Perfect Fools has a set-up where we work with a creative, tech and strategic lead to solve our clients´ business and communication challenges. Rasmus brings valuable knowledge both from the digital and media world, which is timely given that more clients look to us for their overall communication strategy. Rasmus fits well into the Perfect Fools culture of talented and ambitious creative thinkers with a makers mentality.”