We’re happy to announce that Emil Jonsson is joining us as an art director. Emil will report to creative director Klas Lusth and be sprinkling conceptual magic on all of our shiny new business wins. Emil’s appointment follows the recent additions of copywriter Magnus Ivansson and strategic director Rasmus Bjurström. 

You might recognise Emil’s name from his heavily-awarded Kondom08 campaign for the Stockholm Aids Prevention Programme (LAFA) which took home a bevy of golds, silvers and bronze at Cannes, amongst other international awards.

Previously Emil worked at Honesty Stockholm, making campaigns for INGO, Riksgälden, Scandic Hotels and H&M. Prior to Honesty, Emil worked at internationally renowned agencies Ester Stockholm, John Doe Worldwide Stockholm, GOSS Gothenburg and ANR BBDO. Previous work includes clients Red Bull, Renault, Fisherman’s Friend, MTV, and LAFA (Stockholm Läns Landsting).

“As an art director, I always want to find and create the best solutions to connect brands and consumers” said Emil. "I believe that the digital arena is the most exciting and promising place to be right now, and Perfect Fools stands out as a digital pioneer.”

Klas Lusth, creative director at Perfect Fools, added: “Emil is an extremely talented art director with an impressive breadth of experience, which will help us to combine storytelling, tech and strategy to solve our clients´ business and communication challenges.”

We’re delighted to have you working with us Emil! Welcome.