Let us introduce our new colleague Johan Lööf, our new perfectly foolish producer here at Torsgatan 2.

Johan joins from JCDecaux and before that, OMD, where he’s worked as a project manager and producer. He has worked with productions for Pepsico, Svenska Spel, Google, Hemköp, Renault and McDonalds.

– How I ended up at Perfect Fools? Well, it's actually pretty straight forward. My name backwards in English is "fool", so it just seemed like a perfect fit, says Johan.