One shirt, two hearts

There are almost one hundred thousand people living in Sweden that Identifies as “Iranian-swedes”. When it comes to football, this creates an obvious problem: What team do you support? Well, why not both.

 Together with Oddset, we created a shirt with a Swedish outside and an Iranian inside. Or an Iranian outside and a Swedish inside. Or the other way around... Ah! We’ll leave that for you to decide, that’s the whole idea anyway.

This way...

or this way...

like this?!

well...