The Memory Cloud
The Memory Cloud
A campaign for TRYGG-HANSA
The cloud where memories go to stay
Trygg-Hansa's biggest product is home insurance. But all home insurance package looks more och less the same so how can they differentiate themselves on the market?
We decided to focus on how to protect the things we value most in our homes - our memories. The VHS-tapes of our first steps, the photo albums and the diplomas...
So we developed 'The Memory Cloud', a feature to be part of Trygg-Hansa's home insurance. A cloud service where customers can digitize all their old memories, and ensure they are never lost in case of a major accident in your home.
Sales increased by 51% compared to the previous year!
Selected Works
Bullying DOOHsFriends & Ocean Outdoor
Trygghet för livetTrygg-Hansa
Sjungande KommentatorerStryktipset
It's just fruit.Froosh
<3 RegnHalebop
PIX!Trav & Galopp
Stryktipset LeagueStryktipset
Visual IdentityHalebop
Grönborg LiveOddset
Janne WalkOddset
The Junior ForecastKronans Apotek
Prix d’AmériqueTrav & Galopp
Flyg Med MondoAR Filter
The Sweden/Iran shirtOddset
Street TalkFaktum
Road to GoldOddset
Catch Magic HourPeak Performance
Oddset TestsODDSET
Oddset ProfilesODDSET
The Alcohol ContractIQ Initiativet
Come in and talk to usKronans Apotek
Keep in touchHALEBOP
Do whateverHalebop
Bake the world a better placePOLARBRÖD
The Transparency CheckupTRYGG-HANSA
Lifebuoys that save livesTRYGG-HANSA
Searching for TottenhamSTRYKTIPSET
The Lust GeneratorKronans Apotek
The React RelayNike
Erotic Short PodsKronans Apotek
Premier HaircutsSTRYKTIPPSET
Sweat IncludedUrbanears
The book of Swedish FlatbreadPOLARBRÖD
Around the GlobeJarlsberg
SingellivTV4
Kauko CafeHelsinki Design Capitol
Perfect Fools
Torsgatan 2
11123 Stockholm
Sweden
New biz
Klas Lusth (CEO)
klas@perfectfools.com
Ann Ystén (CEO)
ann@perfectfools.com
