The Memory Cloud

The Memory Cloud

A campaign for  TRYGG-HANSA

The cloud where memories go to stay

Trygg-Hansa's biggest product is home insurance. But all home insurance package looks more och less the same so how can they differentiate themselves on the market? 
We decided to focus on how to protect the things we value most in our homes - our memories. The VHS-tapes of our first steps, the photo albums and the diplomas... 

So we developed 'The Memory Cloud', a feature to be part of Trygg-Hansa's home insurance. A cloud service where customers can digitize all their old memories, and ensure they are never lost in case of a major accident in your home. 


Sales increased by 51% compared to the previous year! 

Perfect Fools

Torsgatan 2
11123 Stockholm

New biz

Klas Lusth (CEO)

Ann Ystén (CEO)