The Idea

Apparently all family members aren’t as keen on dedicating Boxing Day afternoon to watching football. Apparently it doesn’t fit with their idea of Christmas spirit. So, to help Stryktipset betters follow the football and their bets, without jeopardizing the Christmas peace at home, we launched Christmas Carol Commentators.

To the tune of classic Christmas carols, famous singers David Lindgren and Andreas Weise commentated all the games live – while singing. Everything was broadcasted live on Sweden’s biggest radio network RadioPlay.

Casefilm

Trailer

The Broadcast

In addition to singing the events of the games, the singers performed songs with lyrics about game statistics, the standings on the betting coupon and player’s performances – just like classic commentators do.

The Livestream

The result

Both national and local TV, radio and news outlets reported on the campaign, which led to hundreds and hundreds of hours of total listens. The campaign drew a lot of new customers to place bets, as Stryktipset demolished their own revenue record with 13%.

38%

Of people took action

Reached twice the population of Sweden

+13%

New betting record

“I think this is amazing! Very, very fun and even people who aren’t that into sports will be able to enjoy this, of that I’m sure”

- Titti Schultz, host of P4 Riks,
one of Sweden’s biggest Radio shows.

“Andreas Weiseand David Lindgren becomes Sweden’s first singing commentators.”

Expressen

“Those who are into football will be able to enjoy themselves as well as those who want to celebrate Christmas? This is almost too much fun!”

- Tilde de Paula, host of Nyhetsmorgon, 
one of Sweden’s biggest morning TV shows

Behind the scenes

Perfect Fools

Torsgatan 2
11123 Stockholm
Sweden

General

New biz