TV4 is one of Sweden’s largest television channels, offering a mix of news, light entertainment and current affairs programmes. They had found reaching a younger audience a challenge via their linear and traditional channels, and this wanted to bring attention to their digital channel TV4 Play.
We were tasked with launching one of their new and exclusive shows for TV4 Play, named ‘Single Life’ in an advertising campaign. The reality show premiered an entirely new TV format, documenting the adventures of five unknown profiles via self-filmed footage from their mobile phones.
Our main focus for the campaign was that it needed to capture the imagination of a younger audience and broaden interest in TV4 Play. We needed to get the attention of the younger market, cutting through the heavy amount of communication that is already thrown their way. Therefore we knew we needed to make a splash where they hang out and interact. We also wanted to start a real-time conversation - to find out what Single Life was like for the masses, instead of telling them what we thought. After all, the principle behind the show was to find out - unfiltered - exactly what being single in Sweden is like. With that as our inspiration, we just had to bring it to life.
Selected Works
Bullying DOOHsFriends & Ocean Outdoor
Trygghet för livetTrygg-Hansa
Sjungande KommentatorerStryktipset
It's just fruit.Froosh
<3 RegnHalebop
PIX!Trav & Galopp
Stryktipset LeagueStryktipset
Visual IdentityHalebop
Grönborg LiveOddset
Janne WalkOddset
The Junior ForecastKronans Apotek
Prix d’AmériqueTrav & Galopp
Flyg Med MondoAR Filter
The Sweden/Iran shirtOddset
Street TalkFaktum
Road to GoldOddset
Catch Magic HourPeak Performance
Oddset TestsODDSET
Oddset ProfilesODDSET
The Alcohol ContractIQ Initiativet
Come in and talk to usKronans Apotek
Keep in touchHALEBOP
Do whateverHalebop
Bake the world a better placePOLARBRÖD
The Memory CloudTRYGG-HANSA
The Transparency CheckupTRYGG-HANSA
Lifebuoys that save livesTRYGG-HANSA
Searching for TottenhamSTRYKTIPSET
The Lust GeneratorKronans Apotek
The React RelayNike
Erotic Short PodsKronans Apotek
Premier HaircutsSTRYKTIPPSET
Sweat IncludedUrbanears
The book of Swedish FlatbreadPOLARBRÖD
Around the GlobeJarlsberg
Kauko CafeHelsinki Design Capitol
Like what you see?
Get in touch or Join us
Like what you see?
Get in touch or Join us
Torsgatan 2
11123 Stockholm
Sweden
Ann Ystén (CEO)
ann@perfectfools.com