The Janne Walk
The
Janne Walk
A campaign for ODDSET
We turned all of Sweden into a 12th player
We turned all of Sweden into a 12th player
Oddset believes that “The more you know, the more you win”. With the world cup coming up, we didn’t want our initiated customers and fans to waste their knowledge in front of the TV, but instead turn them into a useful 12th player for the national team.
We found out that Janne Andersson, the head coach of the Swedish national team, is walking the 12 kilometers to work every morning. To get our customers knowledge put in front of him, we used digital billboards along his way to work and let the everyone, in real time, share their football knowledge with Janne on them.
Billboards
Apart from all billboards that we bought, we placed our own digital out of home screens on places that Janne just couldn’t miss. On a boat for example.
The Janne Promo
The Janne Reactions
Behind The Scenes
Selected Works
Bullying DOOHsFriends & Ocean Outdoor
Trygghet för livetTrygg-Hansa
Sjungande KommentatorerStryktipset
It's just fruit.Froosh
<3 RegnHalebop
PIX!Trav & Galopp
Stryktipset LeagueStryktipset
Visual IdentityHalebop
Grönborg LiveOddset
The Junior ForecastKronans Apotek
Prix d’AmériqueTrav & Galopp
Flyg Med MondoAR Filter
The Sweden/Iran shirtOddset
Street TalkFaktum
Road to GoldOddset
Catch Magic HourPeak Performance
Oddset TestsODDSET
Oddset ProfilesODDSET
The Alcohol ContractIQ Initiativet
Come in and talk to usKronans Apotek
Keep in touchHALEBOP
Do whateverHalebop
Bake the world a better placePOLARBRÖD
The Memory CloudTRYGG-HANSA
The Transparency CheckupTRYGG-HANSA
Lifebuoys that save livesTRYGG-HANSA
Searching for TottenhamSTRYKTIPSET
The Lust GeneratorKronans Apotek
The React RelayNike
Erotic Short PodsKronans Apotek
Premier HaircutsSTRYKTIPPSET
Sweat IncludedUrbanears
The book of Swedish FlatbreadPOLARBRÖD
Around the GlobeJarlsberg
SingellivTV4
Kauko CafeHelsinki Design Capitol
Like what you see?
Get in touch or Join us
Like what you see?
Get in touch or Join us
Perfect Fools
Torsgatan 2
11123 Stockholm
Sweden
New biz
Ann Ystén (CEO)
ann@perfectfools.com
