Everyone knows Swedes love the Eurovision Song Contest. So much so, they hold a 6-week long contest called Melodifestivalen to determine their entry to the festival. Together with Tv Channel SVT, we wanted to help all 4 million viewers to feel a real-time connection with the show.
We did so by creating a second screen app that encouraged users to vote in the moment with all their heart. And we mean that literally as well as figuratively. Users voted for their favourite act by pressing the heart symbol whenever they felt inspired to throughout a performance.
Selected Works
Bullying DOOHsFriends & Ocean Outdoor
Trygghet för livetTrygg-Hansa
Sjungande KommentatorerStryktipset
It's just fruit.Froosh
<3 RegnHalebop
PIX!Trav & Galopp
Stryktipset LeagueStryktipset
Visual IdentityHalebop
Grönborg LiveOddset
Janne WalkOddset
The Junior ForecastKronans Apotek
Prix d’AmériqueTrav & Galopp
Flyg Med MondoAR Filter
The Sweden/Iran shirtOddset
Street TalkFaktum
Road to GoldOddset
Catch Magic HourPeak Performance
Oddset TestsODDSET
Oddset ProfilesODDSET
The Alcohol ContractIQ Initiativet
Come in and talk to usKronans Apotek
Keep in touchHALEBOP
Do whateverHalebop
Bake the world a better placePOLARBRÖD
The Memory CloudTRYGG-HANSA
The Transparency CheckupTRYGG-HANSA
Lifebuoys that save livesTRYGG-HANSA
Searching for TottenhamSTRYKTIPSET
The Lust GeneratorKronans Apotek
The React RelayNike
Erotic Short PodsKronans Apotek
Premier HaircutsSTRYKTIPPSET
Sweat IncludedUrbanears
The book of Swedish FlatbreadPOLARBRÖD
Around the GlobeJarlsberg
SingellivTV4
Kauko CafeHelsinki Design Capitol
Torsgatan 2
11123 Stockholm
Sweden
Klas Lusth (CEO)
klas@perfectfools.com
Ann Ystén (CEO)
ann@perfectfools.com