KFC Russia enables its customers to be one click away from stardom by inviting them to star in a TVC, thanks to Perfect Fools’ movie-making machine.
For the launch of its new Bacon iTwister, KFC restaurants in Moscow and St Petersburg were transformed into film studios with the installation of a fully-automated, movie-making machine called ‘MovieMatic’.
Inspired by retro ciné cameras and the original Sony Walkman, MovieMatic is programmed to light, direct, shoot, edit and post-process a 45-second feature that was instantly pushed to YouTube.
Restaurant customers have to deliver four scenes in quick succession, prompted by a virtual director’s instructions. A simple script calls for the budding thespians to turn their restaurant into a club by taking an Oscar-winning bite on an iTwister.
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