KFC Russia enables its customers to be one click away from stardom by inviting them to star in a TVC, thanks to Perfect Fools’ movie-making machine.
For the launch of its new Bacon iTwister, KFC restaurants in Moscow and St Petersburg were transformed into film studios with the installation of a fully-automated, movie-making machine called ‘MovieMatic’.
Inspired by retro ciné cameras and the original Sony Walkman, MovieMatic is programmed to light, direct, shoot, edit and post-process a 45-second feature that was instantly pushed to YouTube.
Restaurant customers have to deliver four scenes in quick succession, prompted by a virtual director’s instructions. A simple script calls for the budding thespians to turn their restaurant into a club by taking an Oscar-winning bite on an iTwister.
Bullying DOOHsFriends & Ocean Outdoor
Trygghet för livetTrygg-Hansa
It's just fruit.Froosh
PIX!Trav & Galopp
The Junior ForecastKronans Apotek
Prix d’AmériqueTrav & Galopp
Flyg Med MondoAR Filter
The Sweden/Iran shirtOddset
Road to GoldOddset
Catch Magic HourPeak Performance
The Alcohol ContractIQ Initiativet
Come in and talk to usKronans Apotek
Keep in touchHALEBOP
Bake the world a better placePOLARBRÖD
The Memory CloudTRYGG-HANSA
The Transparency CheckupTRYGG-HANSA
Lifebuoys that save livesTRYGG-HANSA
Searching for TottenhamSTRYKTIPSET
The Lust GeneratorKronans Apotek
The React RelayNike
Erotic Short PodsKronans Apotek
The book of Swedish FlatbreadPOLARBRÖD
Around the GlobeJarlsberg
Kauko CafeHelsinki Design Capitol