Grönborg Live
Grönborg Live
A campaign for ODDSET
A campaign for ODDSET
Tre Kronors head coach becomes world’s first virtual sports anchor
Tre Kronors head coach becomes world’s first virtual sports anchor
With the help of advanced 3D and voice technology, we created a virtual copy of Tre Kronors head coach Rikard Grönborg. The clone was the first of its kind in the world.
In the show "Grönborg Live" on YouTube, Rikard Grönborg as the world’s first virtual sports anchor, began his marathon broadcast of a total of 408 hours.
He reported around the clock during the whole Ice Hockey World Championships. Using artificial intelligence and statistics the clone learned to make its own conclusions and predictions.
Rikards motion patterns and voice was analyzed to create a vertical clone that sounds, looks, and moves like the original. And the result speaks for itself.
With the help of advanced 3D and voice technology, we created a virtual copy of Tre Kronors head coach Rikard Grönborg. The clone was the first of its kind in the world.
In the show "Grönborg Live" on YouTube, Rikard Grönborg as the world’s first virtual sports anchor, began his marathon broadcast of a total of 408 hours.
TV & Online Promotion 30s
TV & Online Promotion 30s
"Grönborg Live" is a unique experiment in an exciting area where nobody really knows what will happen in the future.
Maybe we' ll see more virtual anchors after this?
Regardless, everyone will rememer that Rikard Grönborg not only was Sweden' s first virtual news anchor, but the world' s first virtual sports anchor.
"Grönborg Live" is a unique experiment in an exciting area where nobody really knows what will happen in the future.
Maybe we' ll see more virtual anchors after this?
Regardless, everyone will rememer that Rikard Grönborg not only was Sweden' s first virtual news anchor, but the world' s first virtual sports anchor.
– Eva Evesjö, Brand Manager Oddset
Svenska Spel Sport & Casino
– Eva Evesjö, Brand Manager Oddset
Svenska Spel Sport & Casino
Results
Results
The results of the campaign exceded our expectations with a reach over 47,5 million and over 65 articles posted worldwide about Grönborg Live.
The results of the campaign exceded our expectations with a reach over 47,5 million and over 65 articles posted worldwide about Grönborg Live.
Behind the scenes
Behind the scenes
Selected Works
Bullying DOOHsFriends & Ocean Outdoor
Trygghet för livetTrygg-Hansa
Sjungande KommentatorerStryktipset
It's just fruit.Froosh
<3 RegnHalebop
PIX!Trav & Galopp
Stryktipset LeagueStryktipset
Visual IdentityHalebop
Janne WalkOddset
The Junior ForecastKronans Apotek
Prix d’AmériqueTrav & Galopp
Flyg Med MondoAR Filter
The Sweden/Iran shirtOddset
Street TalkFaktum
Road to GoldOddset
Catch Magic HourPeak Performance
Oddset TestsODDSET
Oddset ProfilesODDSET
The Alcohol ContractIQ Initiativet
Come in and talk to usKronans Apotek
Keep in touchHALEBOP
Do whateverHalebop
Bake the world a better placePOLARBRÖD
The Memory CloudTRYGG-HANSA
The Transparency CheckupTRYGG-HANSA
Lifebuoys that save livesTRYGG-HANSA
Searching for TottenhamSTRYKTIPSET
The Lust GeneratorKronans Apotek
The React RelayNike
Erotic Short PodsKronans Apotek
Premier HaircutsSTRYKTIPPSET
Sweat IncludedUrbanears
The book of Swedish FlatbreadPOLARBRÖD
Around the GlobeJarlsberg
SingellivTV4
Kauko CafeHelsinki Design Capitol
Like what you see?
Get in touch or Join us
Like what you see?
Get in touch or Join us
Perfect Fools
Torsgatan 2
11123 Stockholm
Sweden
New biz
Ann Ystén (CEO)
ann@perfectfools.com
