CAMPAIGN for WORLD DESIGN CAPITAL
Showing the importance of good design

When the City of Helsinki was elected ‘World Design Capital‘ for 2012, they invited hasan & partners and Perfect Fools to help attract attention to Helsinki as a design center by spreading the word about the importance of design.

Design is all around us. It defines the chair you sit on, the lighting in your room and the height of your screen relative to your eyes. To enable the public to explore the relationship between good and bad design, how about letting them control these design aspects, to find out what works and what doesn’t? This idea came to life, literally, with the interactive popup café Kauko, built by GP UdstillningsDesign. A seemingly normal café serving normal coffee, but with an important twist: its furniture, service and atmosphere can be remotely controlled via a website or mobile interface in real time. (Kauko is Finnish for “remote control”.) Kauko initially launched at Helsinki’s biggest mall Forum.

OUR CONTRIBUTIONS

Strategy
Responsive Web Development
Product Roadmapping
Software Engineering
User Research

Quality Assurance
Design
Analytics
Branding
Ongoing Site Optimization