Gaming company Unibet has launched Be The Pro, a free-play Facebook game for the Swedish market. The game could be described as role-playing meets sports betting, where Unibet invites you to create your own character and collect experience points by participating in real leagues. You can also set up your own leagues and compete against your Facebook friends. Perfect Fools designed and developed the game experience.

Try it out here (in Swedish).

Our new Do you love to win? brand film builds on warmth and humor to position Unibet as the Swedish gaming company. As every fan knows, sports and gaming are all about the highs and lows - about the simple joy that comes from risking and winning - any day of the week.

The message of Unibet’s Swedish summer campaign is both loud and clear – make Glenn Hysén President! Perfect Fools created the campaign which consists of a web site and a series of TV commercials (check out one of them above).