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2012 has been a very exciting year and we at Perfect Fools would like to thank you all – our clients, vendors and friends – and wish you all the best for the holiday season!
To round up the year we have some great news from the Metropole Orchestra in the Netherlands. As you might remember if you’ve been following this page, the Dutch government had decided to cut their fundings, which would have been a deathblow for the struggling orchestra. So the orchestra decided to reach out through social media, and invited Twitter users around the world to compose a day-long live-streamed concert performance using tweets, together with Havas Worldwide Amsterdam and Perfect Fools. (You can read more about it here.)
And it worked! The Tweetphony campaign made the national news, stirred debate, highlighted the issue and made a difference. The government has now done a U-turn and will fund the Metropole Orchestra through 2017. Now that’s the power of music and social media combined! :)
This week Twitter is going musical, with ‘Tweetphony’ created by Havas Worldwide Amsterdam and Perfect Fools for The Metropole Orchestra. The orchestra’s subsidy and existence is currently under threat, and to raise awareness and save itself, the orchestra is trying a whole new approach. Tweetphony is a symphony crafted entirely by tweets based on letters associated with music notes, and will be compiled from the best and most interesting tweets submitted via the campaign site, which features a digital piano interface. The orchestra will play the selected tweets at the ‘Tweetphony,’ which will be held at the MCO in Hilversum on October 26th and streamed live on the site.
Make your own tweet on the site, and tune in on Friday the 26th to enjoy the symphony in full. Find it all on Tweetphony.
On the 17th of November Twitter users had the chance to win a new Citroën by tweeting the driver into where to go next in and around Amersfoort, the Netherlands, and then being the first one to re-tweet once the journey was up. The tool aggregated real-time tweets tagged with #ds5race, while a live videostream from inside the car was broadcast on the Citroën NL Facebook page.
Euro RSCG Amsterdam and Perfect Fools have created the world’s first Twitter Race. On November 17 Twitters users have the chance to win a new Citroën by tweeting the driver into where to go next, and then being the first one to re-tweet once the journey is up. The tool aggregates real-time tweets tagged with #ds5race, while a live videostream from inside the car will broadcast on the Citroën NL Facebook page. The event takes place in Amersfoort, Netherlands, and is part of the launch marketing activities for the new Citroën DS5.
