2012 has been a very exciting year and we at Perfect Fools would like to thank you all – our clients, vendors and friends – and wish you all the best for the holiday season!
To round up the year we have some great news from the Metropole Orchestra in the Netherlands. As you might remember if you’ve been following this page, the Dutch government had decided to cut their fundings, which would have been a deathblow for the struggling orchestra. So the orchestra decided to reach out through social media, and invited Twitter users around the world to compose a day-long live-streamed concert performance using tweets, together with Havas Worldwide Amsterdam and Perfect Fools. (You can read more about it here.)
And it worked! The Tweetphony campaign made the national news, stirred debate, highlighted the issue and made a difference. The government has now done a U-turn and will fund the Metropole Orchestra through 2017. Now that’s the power of music and social media combined! :)
Merry Christmas and a Happy New Year!