Swarovski has unveiled the first installment of the ‘Tropical Paradise’ campaign, which celebrates the launch of the spring/summer jewelry collection. This spring, Swarovski is linking their in-store, digital and mobile properties, with a new iPhoneand Android app, ‘Swarovski Mobile’; in-store touch-points that activates otherwise hidden app content using AR; a microsite; and a global and location-based contests.

Read more in this article by Luxury Daily, and find the Tropical Paradise campaign site here.

Swarovski recently released a rock-flavored new jewelry collection. Hello Kitty Rocks! is the second collection to be made in partnership with Sanrio and features their iconic Hello Kitty. To promote the launch, Perfect Fools created a web and mobile site that takes your photo and turns you into a sparkling rockstar, through placing you in iconic rockstar scenarios inspired by the new collection.

Check it out at Hello Kitty Rocks!

www.youtube.com/watch?v=Gn5wkIuyYlI

This September Swarovski will bring ‘Kingdom of Jewels‘ to women around the world, with an integrated global campaign that celebrates the brand’s new Fall/Winter collection, and incorporates brand strategy, social media and international activation. Swarovski worked with Perfect Fools on the initiative.

The campaign is focusing on 15 cities, from São Paulo to Shanghai, and also includes a global contest. To reflect the eclectic, baroque nature of the new collection, consumers are invited to enjoy being treated like ‘Royalty for a Month’ via a range of real-world and digital experiences in relevant areas: fashion, culture, music and nightlife. Additionally, in each of Paris, Hong Kong and New York the first 100 to visit selected Swarovski stores on September 1 will receive a special ‘Jewel’, which unlocks a range of VIP experiences in their cities throughout the month.

The hub of the experience is www.kingdomofjewels.com, also available through the SWAROVSKI Facebook page and in a mobile version.

To celebrate the upcoming Mother’s Day and mothers everywhere, Perfect Fools has created the ‘Sparkling Mother’s Day‘ Facebook app for Swarovski. The app turns your treasured memories into a sparkling statement of style. Upload a photo or choose one from your Facebook gallery and see it transformed into a unique bracelet, which you can then compile and purchase in a Swarovski store or e-store.

Create your own bracelet here

More love from Perfect Fools! Do you want to go on a date on Valentine’s Day, but haven’t found that special someone yet? Enter Swarovski, here to help you find your perfect valentine.

With the Facebook application Sparkling Personals you can show your most sparkling self and share on your profile. One click is all it takes, and the app will generate a selection of three enticing personals, custom-made for you with text and photos showing you in your best light.

Create your own Sparkling Personal here.