This September Swarovski will bring ‘Kingdom of Jewels‘ to women around the world, with an integrated global campaign that celebrates the brand’s new Fall/Winter collection, and incorporates brand strategy, social media and international activation. Swarovski worked with Perfect Fools on the initiative.
The campaign is focusing on 15 cities, from São Paulo to Shanghai, and also includes a global contest. To reflect the eclectic, baroque nature of the new collection, consumers are invited to enjoy being treated like ‘Royalty for a Month’ via a range of real-world and digital experiences in relevant areas: fashion, culture, music and nightlife. Additionally, in each of Paris, Hong Kong and New York the first 100 to visit selected Swarovski stores on September 1 will receive a special ‘Jewel’, which unlocks a range of VIP experiences in their cities throughout the month.