H&M Holiday

November 16th, 2010, Latest work

hm_holiday_2010

Perfect Fools produced H&M’s online campaign for the holiday season 2010.

H&M and Unicef: Give a child the gift of clean water

H&M Fall Fashion 2010

September 28th, 2010, Latest work

H&M Fall Fashion

H&M’s Fall Fashion for 2010, the new global campaign site designed and developed by Perfect Fools.

Sonia Rykiel pour H&M

February 9th, 2010, Latest work

Sonia Rykiel pour H&M

Perfect Fools produced H&M’s online campaign for the new Sonia Rykiel Pour H&M knitwear collection.

Sonia Rykiel pour H&M

Sonia Rykiel pour H&M

Sonia Rykiel pour H&M

Sonia Rykiel Pour H&M

December 16th, 2009, Latest work

Sonia Rykiel Pour H&M

Perfect Fools produced H&M’s latest online campaign for the new Sonia Rykiel Pour H&M underwear collection.

Sonia Rykiel Pour H&M

Sonia Rykiel Pour H&M

H&M Autumn Fashion

September 17th, 2009, Latest work

H&M Autumn Fashion. Model Karen Elson

The campaign Perfect Fools has created for H&M Autumn Fashion brings to life H&M’s print executions, starring Karen Elson and Patrick Petitjean, to re-create the beauty of each outfit by using the same model online and bringing them to life in slow-motion.

We filmed the models and clothes with a high speed camera in parallel with the print photo shoot, and added the falling leaves by using a mix of live footage and 3D. The concept was also developed to work across H&M’s existing online shopping and Facebook activities with a supporting banner campaign.

Client: H&M
Photographer: Andreas Sjödin
Digital agency: Perfect Fools
Film production: Strange Cargo and Bright
Sound production: Sabisha

H&M Autumn Fashion. Model Karen Elson

H&M Autumn Fashion

Two nominations for Cyber Lions

June 23rd, 2009, Awards

Friends tag & track – Friends, Åkestam Holst & Perfect Fools
H&M Spring Fashion – H&M, Perfect Fools

H&M Spring Fashion in Creativity’s Top 5

April 7th, 2009, Awards

H&M Spring Fashion is in Creativity’s Top 5 this week! See their Top 5-video here.

H&M Spring Fashion

April 2nd, 2009, Latest work

H&M Spring Fashion 2009

Perfect Fools was asked by international fashion house H&M to showcase their 2009 spring collection for an online audience across 33 markets. We took the fashion world to heart, following every thread on the subject on the most interesting blogs and message boards in search of the best ways to recreate the full experience of the collection digitally.

What came out of our search was an idea to combine the interactivity of a dress-up-doll with fashion show film footage, great for showing fabric in movement and giving an authentic feel to the clothes. The result? A dress-up fashion show, featuring H&M Spring Fashion!