Swarovski recently released a rock-flavored new jewelry collection. Hello Kitty Rocks! is the second collection to be made in partnership with Sanrio and features their iconic Hello Kitty. To promote the launch, Perfect Fools created a web and mobile site that takes your photo and turns you into a sparkling rockstar, through placing you in iconic rockstar scenarios inspired by the new collection.
Check it out at Hello Kitty Rocks!