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	<title>Perfect Fools &#187; Heineken</title>
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		<title>Heineken: The Serenade</title>
		<link>http://www.perfectfools.com/2012/02/heineken-the-serenade/</link>
		<comments>http://www.perfectfools.com/2012/02/heineken-the-serenade/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 11:04:52 +0000</pubDate>
		<dc:creator>Perfect Fools</dc:creator>
				<category><![CDATA[Latest work]]></category>
		<category><![CDATA[Facebook apps]]></category>
		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[The Serenade]]></category>
		<category><![CDATA[W+K Amsterdam]]></category>

		<guid isPermaLink="false">http://www.perfectfools.com//?p=2565</guid>
		<description><![CDATA[Valentine&#8217;s Day is around the corner, and if you don&#8217;t have a date lined up fret not – this year Heineken is coming to the rescue! Building on the &#8216;Open Your World&#8217; campaign of last year, Wieden+Kennedy Amsterdam extends the party introduced in the spots &#8220;The Entrance&#8221; and &#8220;The Date&#8221; into social media, with The Serenade Facebook app made [...]]]></description>
				<content:encoded><![CDATA[<p><a target="_blank" href="https://apps.facebook.com/heinekenserenade/" ><img class="aligncenter size-large wp-image-2567" title="Heineken: The Serenade" src="http://www.perfectfools.com//wp-content/uploads/2012/02/heineken_serenade_1-730x554.jpg" alt="" width="730" height="554" /></a></p>
<p>Valentine&#8217;s Day is around the corner, and if you don&#8217;t have a date lined up fret not – this year <a target="_blank" href="http://www.heineken.com/" >Heineken</a> is coming to the rescue!</p>
<p>Building on the &#8216;Open Your World&#8217; campaign of last year, <a target="_blank" href="http://www.wk.com/" >Wieden+Kennedy Amsterdam</a> extends the party introduced in the spots &#8220;The Entrance&#8221; and &#8220;The Date&#8221; into social media, with <a target="_blank" href="http://vimeo.com/44647438" >The Serenade</a> Facebook app made by Perfect Fools.</p>
<p>The Serenade app lets you ask a Facebook friend out on a date via a personalized serenade performed by Bollywood-style crooner Paul &#8220;Kiss&#8221; Kissaun, who you might remember from &#8220;The Date&#8221;. You answer a few questions about why you want to go on a date, what you will do etc., and your answers form the lyrics of your serenade (a total of 640 combinations are possible). You post the serenade on your desired date&#8217;s wall, who can choose to answer &#8216;yes&#8217; or &#8216;no&#8217; with a short Asian-flavoured film clip.</p>
<p><a href="http://www.perfectfools.com//wp-content/uploads/2012/02/heineken_serenade_2.jpg" ><img class="aligncenter size-large wp-image-2566" title="Heineken: The Serenade" src="http://www.perfectfools.com//wp-content/uploads/2012/02/heineken_serenade_2-730x475.jpg" alt="" width="730" height="475" /></a></p>
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