Helsingin Sanomat: Emotion Cube

January 11th, 2013, Latest work

People react to news, and what’s good news to one person, might be upsetting the next. On Kamppi Square, Helsinki, journalism is turning into art with an interactive experience – the ‘Emotion Cube’ – that reflects these feelings with pulsating, colored light. Created by hasan & partners and produced by Perfect Fools for Scandinavia’s largest newspaper, Helsingin Sanomat, the Cube is part of a campaign designed to remind readers about the power of journalism to generate an emotional response.

By sharing their feelings via web or mobile, the combined mood of readers will be translated into one of eight emotions, each of which makes the Cube pulsate in a specific color, while the emotion’s written word is glowing from within the Cube. The 4 meter high Cube is constructed from milky plexiglass, and powered by 200,000 lumens worth of light – well enough to lighten up the feelings of passers-by in the dark Scandinavian winter.

See a live stream on the campaign site (in Finnish. Click the top button to get to the stream.)



Kauko featured on BBC News

February 10th, 2012, Press

Not enough that our latest creation Kauko, the Internet-controlled café, is featured by both Creativity and AdAge today – it also appeared on the BBC News this past weekend. You can view the clip here.

Kauko is an initiative that lets people explore the importance of design. At youdesign.fi you can control furniture, service and atmosphere in the café, and then watch visitors react via multiple live-streaming cameras. You’ll quickly see what they like – and what they don’t. Perfect Fools and Hasan & Partners hope it all inspires new ideas about how to improve design in Helsinki, World Design Capital 2012.

See the case film here or read more about it here.

World Design Capital 2012 Helsinki: Kauko installation

January 11th, 2012, Latest work

Helsinki has been elected ‘World Design Capital‘ of 2012 and invited Hasan & Partners and Perfect Fools to help spread the word and raise awareness around the importance of design. Design is all around us; the chair you sit on, the lighting in your room and the height of your screen relative to your eyes. To enable the public to explore the relationship between good and bad design, how about letting them control these design aspects, to find out work works and what doesn’t?

This idea came to life – literally – with the interactive popup café Kauko, built by GP UdstillningsDesign. A seemingly normal café serving normal coffee, but with an important twist – its furniture, service and atmosphere can be remotely controlled via a website in real time. (Kauko is Finnish for “remote control”.)

For the coming weeks Kauko will be located in Helsinki’s biggest mall Forum, before moving on to the next location. If you’re around, make sure to stop by for a cup of coffee (and don’t be surprised if you like Alice suddenly find the table far down below you!)

Would you rather control the café yourself? Head to youdesign.fi and create some good or bad design for the visitors – your pick!