Stockholm-based Berghs School of Communication, named “World’s Best School” by Cannes Lions for the last two years running, recently appointed Perfect Fools’ Head of Production Fredrik Heghammar as their Program Director for Advertising. Fredrik will be responsible for leading course directors, curriculum planning and student coaching one day per week, beside his regular duties at PF. Prior to this Fredrik served as a Berghs course director for several years. More about his new role here.

Globo.com, the online branch of leading Brazilian TV network Globo, celebrated its 10th anniversary last week by hosting a gala evening for digital advertising professionals in Sao Paulo, Brazil. The festivities were kicked off with a lecture held by Perfect Fools MD Fredrik Heghammar, invited to present PF’s McDonald’s Dreaming in Mono case. Read more here.

In Perfect Fools’ and McDonald’s session at Cannes Lions 2010 last week, Shaun Russell, Nordic Marketing Director at McDonald’s, teamed up with Fredrik Heghammar, Tony Högqvist and Patrick Gardner to tell the unlikely story behind this winter’s transmedia campaign Dreaming in Mono: the project’s strategic roots, how it evolved through production, and where McDonald’s Nordic is headed next. The seminar took place on the final day of the festival, Saturday. Watch a part of the session here.

Next week Perfect Fools’ Fredrik Heghammar, Tony Högqvist and Patrick Gardner are heading south together with McDonald’s Nordic Senior Marketing Director Shaun Russell to hold a seminar at the Cannes Lions festival. The topic is transmedia storytelling and in particular McDonald’s Dreaming in Mono, a brand entertainment experience consisting of over one hour of feature film content broadcast across TV networks in the Nordic region, as well as related elements distributed in-restaurant, on Xbox live, iTunes and online.

The session will take place in the Palais’ Debussy Theater from 1.00 – 1.45 pm on Saturday, June 26, and is open to all festival delegates. Read more about Dreaming in Mono here and see the full festival schedule here.

The students at Berghs School of Communication decided that Crime Medicine was “Årets snackis 2009″, i.e. the thing-you-talked-a-lot-about-2009. Thank you very much for the diploma and the golden radio (which by the way is not working).

PF global creative director Tony Högqvist and PF Stockholm managing director Fredrik Heghammar both go on jury duty this weekend, with two international media festivals calling for their creative expertise.

Tony is headed for Switzerland to be in the jury for the Golden Award of Montreux (read more about it here), while Heghammar will join the jury of the Festival of Media Awards in Valencia (more about it here).

Perfect Fools is proud to announce the addition of two major talents to our team.

Curtis Lebron (aka Curtis Nishimura) has previously worked as Head of New Media at Benetton’s creative think tank Fabrica in Treviso, Italy. He joins us most recently from Odopod in San Francisco, where he was Senior Designer.

Fredrik Heghammar returns to Perfect Fools after a stint at Garbergs, where he was Web Director.

Curtis joins us as an AD, while Fredrik will now be Senior Project Leader and Head of Production. Welcome and welcome back respectively!