Swarovski has unveiled the first installment of the ‘Tropical Paradise’ campaign, which celebrates the launch of the spring/summer jewelry collection. This spring, Swarovski is linking their in-store, digital and mobile properties, with a new iPhoneand Android app, ‘Swarovski Mobile’; in-store touch-points that activates otherwise hidden app content using AR; a microsite; and a global and location-based contests.
Gaming company Unibet has launched Be The Pro, a free-play Facebook game for the Swedish market. The game could be described as role-playing meets sports betting, where Unibet invites you to create your own character and collect experience points by participating in real leagues. You can also set up your own leagues and compete against your Facebook friends. Perfect Fools designed and developed the game experience.
Try it out here (in Swedish).
LG recently asked Perfect Fools to create a fresh and innovative new way of reinforcing the notion that the best things in life are even better in 3D. The result is ‘LG 3D Studio,’ an experimental platform set up to explore new possibilities of 3D experience. While ‘3D Newsfeed’ is the first in a series of LG 3D Studio creations, the brand is actively encouraging feedback and ideas for future experiments via the app and their Facebook page.
The first project ‘3D Newsfeed’ is an app that enables viewers to see their Facebook newsfeed in 3D. The application can be viewed via a 2D screen, but is best experienced on a LG Cinema 3D TV. PF experimented with every element of Facebook’s regular newsfeed: how posts are displayed, navigation, depth, movement, colours, liking and representing content on screen. Check it out here.
Amsterdam-based fashion brand Scotch & Soda is going against the tide of companies chasing Facebook ‘Likes’ – instead, they thank their loyal fans through “liking” them back.
In the campaign by Perfect Fools, Scotch & Soda Facebook fans are celebrated in a digital installation in their flagship Amsterdam store. On a digital window display, fans names animate in a handwritten style across iconic black and white Scotch & Soda images selected from the current season’s collections.
The installation was unveiled on Tuesday 13 December at Scotch & Soda’s Heiligeweg store and will run through the peak Christmas period until January 2.
For all the love hungry people out there, Perfect Fools is happy to present Take Me I’m Yours – the Facebook app that says what you REALLY mean.
Interested in more than just plain old friendship, but don’t dare to take the next step? Just TM a friend and as soon as (but not until) they TM you back, you’ll both find out. It’s easy and completely free.
(Big thanks to Hyper Island Manchester for the lovely TMIY film, and Daniele Fiandaca and Creative Social Labs for the original concept!)
Encourage a friend to start something new with the latest in persuasive innovation — the Start-O-Matic facebook app, created with Wieden+Kennedy London for Nestea.
Single out a friend you think should get going on something, and invite up to eight mutual friends to contribute with photos and personalized messages and video clips. The app then assembles everything together with graphics and music from a selected theme into a ‘Start-O-Matic’ film, delivered straight to your unknowing friend!
Start something here.
Perfect Fools produced two People’s Voice winners at this year’s Webby Awards!
Bouygues’ Facebook Book for DDB Paris in Websites–Telecommunication, and Save the Children’s Picture Protect for Åkestam-Holst in Interactive Advertising–Email Marketing. Also, Create your own Paper Head for Converse was nominated in Game/Application.
See all the winners here.
What if you could freeze a moment in your ever-updating Facebook life and put it on the shelf to look at 25 years from now? Like a photo album with notes and comments – not just yours, but from all of your friends. DDB Paris and Perfect Fools recently created a Facebook app that does just that for French telecom giant Bouygues. You can see a film about the app here.