Perfect Fools’ Mark Chalmers and Tony Högqvist tag-teamed with Great Works’ Ted Persson for a Creative Social session at advertising festival Eurobest in Amsterdam last week. The talk, themed ‘Digital is Dead’, took its own title literally, posing the question: if digital is dead, who is the murderer? By showing examples of some of their own mistakes they proposed that we should all learn from and stand up for our shortcomings. And that the biggest ‘digital’ sins are herd mentality, misuse of technology and siloed thinking.
Read more about Creative Social here and Eurobest here.
But Högqvist and Chalmers were not the only Fools on stage in Amsterdam. Foolishness was also represented by PF intern Sara-Lee Rost, who helped present the “Meet the Talents” session held by her digital alma mater Hyper Island. Sara-Lee joined several of her fellow Hyper students to talk about about “how the next generation of leading creatives will shape the industry.”
Nokia’s The Unloader, the online campaign produced by Perfect Fools for farfar, collected an interactive gold at this evening’s Eurobest awards show.
Full details here.
Mark Chalmers, creative partner at Perfect Fools and co-founder of global digital collective Creative Social, hosted a workshop together with Daniele Fiandaca, Nicola Rovetta and Dave Bedwood at Eurobest held in Stockholm. Focus was on the future of digital advertising globally and challenges that European agencies will face.
Perfect Fools campaigns logged four shortlists at this year’s Eurobest, taking place this week in Stockholm.
K•Swiss Free Running, AAA Town, AMF MMS and Nokia Unloader each picked up nods. Winners will be announced at an awards ceremony tomorrow, Wednesday, December 12.
More info here.
The Saab Pilots Wanted online campaign, produced by Perfect Fools for Lowe Tesch, picked up a bronze in the Interactive category at this year’s Eurobest European Awards for Creative Excellence.