Make it interesting! PF is your creative partner for an exciting, new, networked world. From Stockholm and Amsterdam we deliver uniquely foolish strategies, experiences, platforms and products that capture imaginations and achieve your goals.
Citroën DS5 Twitter Race won Silver in ‘Social Media Campaigns’ at this year’s Lovie Awards, where Perfect Fools CEO Patrick Gardner also served in the jury (no connection, we swear!). The campaign involved live-streaming from inside a Citroën DS5 car driven according to directions tweeted by an online audience. Perfect Fools produced the campaign for Euro RSCG Amsterdam.
Euro RSCG Amsterdam and Perfect Fools have created the world’s first Twitter Race. On November 17 Twitters users have the chance to win a new Citroën by tweeting the driver into where to go next, and then being the first one to re-tweet once the journey is up. The tool aggregates real-time tweets tagged with #ds5race, while a live videostream from inside the car will broadcast on the Citroën NL Facebook page. The event takes place in Amersfoort, Netherlands, and is part of the launch marketing activities for the new Citroën DS5.