Nikon 1 Launch awarded a Silver Effie

September 24th, 2012, Awards

It’s not every day an entirely new category of camera launches across Europe, but that’s exactly what the Nikon 1 is. Perfect Fools was responsible for all digital activation elements of the campaign, which rolled out late last summer. The campaign just earned a silver at this year’s EACA Euro Effies – one of the world’s top awards for marketing effectiveness.

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